There has been a lot of chatter (media/social media reports) about Huggy Wuggy, in relation to concerning content on YouTube, YouTube Kids, Roblox and TikTok. If you’re not aware, Huggy Wuggy is a blue, furry, sharp-toothed character from a 12+ horror-genre game called Poppy Playtime.

What we know:

  • Huggy Wuggy is a creature invented for a 12+ horror game called Poppy’s Playtime.
  • The scary and violent content featuring Huggy Wuggy is not actually aimed at children – the character was originally designed to scare adults.
  • Huggy Wuggy toys are being marketed at children and children are seeing videos on youtube etc.
  • The popularity of Huggy Wuggy is very real, but the fears that children are being brainwashed into acts of violence seem to be panic/hysteria.
Please make sure you:
  • Ensure all parental controls are in place and child settings activated on the devices your children use.
  • Ensure that your child/ren are always accompanied by an adult when they use the internet.
  • Talk to your child/ren and remind them to talk to you if they see anything online that they are unsure about, that worries or upsets them.

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